http://www.gametrailers.com/player/25574.html
It's a list of anticipated games. Brawl is at #2 and they say "Who the hell is Ike?" Must have not played Fire Emblem.
I've heard of him, though I haven't ever played Fire Emblem, so I really don't know anything about him...
Ike is a young boy who's father is the commander of a small band of mercenaries.
But soon after, his land is invaded by Daien. (The bad guys)
Ike's father is killed by a general of daien. (Black knight)
Ike swears revenge on his father's death.
The crew go to Begnion, (The largest country)
and make a small army to infiltrate Daien, Ike is made commander of the army, thus getting the title of "Lord."
Once they get to the castle, they find out that the king is in Ike's homeland.
So they travel there.
Ike finally fights the general who killed his father.
They fight until the castle they are fighting in crumbles to the ground.
Ike makes it out, but the general doesn't.
Then, Ike fights the king of daien, and wins.
And that pretty much sums up Ike.