AKA, "EA finally makes an original, good game." It's a mix of platformer and puzzle game, specifically mixing the gameplay styles of games like Megaman X and Tetris Attack. It stars a 19th Century-style English gentleman who sets out on an adventure to find a mythical set of clothes. Surprisingly, it's actually pretty good, and IGN has given it a 9.0.
http://ds.ign.com/articles/962/962480p1.html (http://ds.ign.com/articles/962/962480p1.html)
I never paid much attention to this game before, but I'll have to try it now....
You haven't been paying attention to it yet? I'm abuzz about it, even addressing it in my article Good Horizon (http://www.nsfcd.com/forums/index.php?topic=30557.0).
It certainly is an interesting prospect, one I look forward to, at that.