Turkey

[Nayrman]

The Saturn didn't sell well because no retailers would put as much aside for the Saturn as they did the Genesis, because they were sick of putting out new systems on shelves, not having them sell, and having to mark them down to get rid of them.

Also, SEGA released it without telling anyone. It was a surprise announcment at that year's E3 at their keynote. They led off saying that just that day the Saturn went on retail at stores, and no one knew X_X;;

[Tupin]

The Saturn didn't sell well because no retailers would put as much aside for the Saturn as they did the Genesis, because they were sick of putting out new systems on shelves, not having them sell, and having to mark them down to get rid of them.

Also, SEGA released it without telling anyone. It was a surprise announcment at that year's E3 at their keynote. They led off saying that just that day the Saturn went on retail at stores, and no one knew X_X;;

That was mainly why it failed, a poor launch.

Oh, and did I mention that Sega of Japan gave the order to fire the President of Sega of America in September 1999? They had no idea when the Dreamcast would launch in America, and they just happened to choose the worst possible month.

The lack of communication could be blamed for Sega's demise, similar problems happened many times over the previous decade.