How is Nintendo Zone going to work with Kirby SSU?

[Lotos]

I remember reading on nintendo's site that Kirby: SSU can utilize it or something like that.  Anyone know where I'd have to go (in-game, before the smart asses say NYC) to download the content?

[jnfs2014]

Main menu?
DS Download Play?
NYC?

[Macawmoses]

The Nintendo Zone is only in NYC right now, so that's my bet.